TOPNEWS62.COM, YOGYAKARTA – Wednesday July 2, 2025 Yogyakarta, a city perpetually buzzing with cultural charm, now boasts a new accommodation destination that seamlessly blends a dynamic urban spirit with a rich local heritage. PHM HOTELS, one of Indonesia's leading hotel management companies, proudly introduces 1O1 URBAN Heritage Yogyakarta Lynn – Prawirotaman. This property marks PHM HOTELS' 18th establishment and their third in Yogyakarta, signaling a new chapter in the "urban heritage" concept.

Strategic Location Amidst Cultural Riches

Strategically located in the Prawirotaman area, renowned as a creative district, the hotel is just a stone's throw away from Panggung Krapyak. This significant landmark is a key point within Yogyakarta's Philosophical Axis, recognized by UNESCO as a world heritage site. The 1O1 URBAN Heritage concept, a first for PHM HOTELS, is a unique fusion of energetic modern character and deep local cultural touches.

"Stay With Soul": Modern Comfort Meets Javanese Heritage

Embracing the spirit of "stay with soul," 1O1 URBAN Heritage Yogyakarta Lynn – Prawirotaman offers 111 modern-style rooms. The interior design draws inspiration from Javanese cultural values, particularly the Batik Kawung motif, which symbolizes harmony and sincerity. This motif serves as a recurring thread, adorning every corner of the hotel and creating a warm, authentic atmosphere.

Beyond Accommodation: A Holistic Guest Journey

The hotel provides a comprehensive range of facilities, including a refreshing swimming pool, a restaurant serving local and international dishes, a comfortable lounge area, and meeting rooms ideal for various events. However, this hotel is more than just a place to stay. PHM HOTELS maintains their distinctive SEE (Stay, Eat, Experience) guest journey concept, inviting guests to deeply explore local stories and heritage.

Commitment to Culture and Sustainable Tourism

PHM HOTELS' commitment to cultural preservation and sustainable tourism development is clearly evident here. They collaborate closely with local artists, creative communities, batik artisans, and traditional culinary practitioners. As a result, 1O1 URBAN Heritage is not merely an accommodation but a vibrant cultural interaction space.

Wahyu Wikan Trispratiwi, Cluster General Manager of PHM HOTELS Yogyakarta, stated, "Yogyakarta is not just a destination city. It is a living space full of inspiration, where culture and creativity naturally intertwine. At this hotel, we don't just offer comfort, but also an experience that brings guests closer to the soul of Jogja."

With the presence of 1O1 URBAN Heritage Yogyakarta Lynn – Prawirotaman, PHM HOTELS continues to emphasize their focus on growth in cities rich with local identity. This is not just about business expansion but also how a brand can positively impact its surrounding environment and community. PHM HOTELS also opens strategic partnership opportunities with property owners across Indonesia, offering professional and quality-oriented management.

Marcia Amandary, VP Brand & Development of PHM HOTELS, added, "1O1 URBAN Heritage is not just an additional unit, but a strengthening of our commitment to continuously create relevant, grounded, and culturally valuable hospitality products."

Greta Indri, Corporate Brand & Marketing Communication Manager of PHM HOTELS, emphasized, "Culture is not just decoration. It is the soul of every experience we offer. 1O1 URBAN Heritage Yogyakarta Lynn is a reflection of our spirit to present a stay rooted in heritage, yet relevant to the current generation."

Now, 1O1 URBAN Heritage Yogyakarta Lynn – Prawirotaman is ready to welcome travelers, families, business professionals, and cultural travelers seeking an authentic experience in Yogyakarta, with a modern touch that remains grounded in cultural values. It serves as a bridge between the past and the present, between tradition and a new generation eager for authentic experiences. For more information, please visit and follow @1o1urbanheritageyogyakarta on Instagram.

About PHM HOTELS

PHM HOTELS is a leading hotel management company in Indonesia with a portfolio of hotel brands including THE HAVEN, THE 1O1, 1O1 URBAN, 1O1 STYLE, FRii Hotel, and PHM Collection. The company is part of Panorama Group, an integrated tourism and hospitality business group with over 45 years of experience. PHM HOTELS offers the best stay experiences with a variety of modern, international-class properties spread across Jakarta, Bogor, Bandung, Yogyakarta, Malang, Palembang, Bali, and Gili Trawangan. For more information, visit www.book1o1.com.